With the year always going so fast, it won’t be long before you’re reviewing the good and the bad over the previous 12 months. Like me, SEO Group Buy I’m sure that you want to review your yearly performance and realize that you made some serious progress.
Fortunately, even if you’ve slipped a bit, there’s always time to catch up and do things the right way.
From there, it’s time to implement a few key digital marketing tools that can help boost your marketing strategy over the final four months of the year.
In this post, I’m going to share 10 free search engine optimization and digital marketing tools that every small business needs to consider, before the end of the year. Not only will these put you on a better path for the rest of the year, but they’ll position you for success once the new year begins.
1. Google Analytics
The answer is simple: because you need to understand everything about your target audience and the people visiting your website.
With Google Analytics installed, you can track data within a variety of categories:
- Real-Time
- Audience
- Acquisition
- Behavior
- Conversions
For example, the Acquisition tab will provide you with access to all types of traffic data. I suggest that you take a look at your traffic-based on channels. You’ll see something like this:
With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.
In this example, the website is receiving a lot of direct traffic. While that’s great, it’d be nice to increase the diversity a bit, maybe by focusing more time on organic search and social networks.
Once you install Google Analytics, the tool does all of the work for you. Give it some time to collect enough data and then begin reviewing the results daily.
2. Uber suggest
Knowing where you’re at with your SEO Group Buy doesn’t have to be confusing.
Uber suggest, which has free and paid options, easily explains in plain English where your site is at compared to competitors, and what you need to grow traffic.
For example, in the competing domains section, you can enter your URL to see your top competitors in the SERPs.
You can also click the “view all” in the Keywords Gap column to see what keywords each competitor is ranking on that you aren’t.
This works for any URL, so you aren’t limited to your own.
You can also run Keywords Gap analysis on competitors’ URLs to see where they are lacking.
This gives you a leg up to make sure you rank for these keywords before competitors do.
Make sure you take advantage of our free Chrome extension as well.
3. Google Page Speed Insights
In the early days of search engine optimization, the answer was no. Today, however, this has all changed. Google has made it clear that site speed is used in web search ranking.
Use the Google Page Speed Insights tool, to ensure that your website isn’t falling behind in this area.
After entering your URL, the results page spits out a variety of information:
- Speed
- User Experience
- Things to Consider Fixing
You want your score to be as close to 100 as possible. If you find that it’s anything less than that, don’t hesitate to follow the guidelines under the “consider fixing” headline.
4. SimilarWeb
SimilarWeb is not only a free tool for doing both these things, but it’s one of the easiest to use. And, the data is presented in an easy-to-read format.
A search for NeilPatel.com provides information on a variety of traffic-related data.
There’s a lot of information to soak up, so don’t rush through the results page. Review each section in great detail, making note of any data relevant to your SEO Group Buy campaign that you can use to improve your search engine optimization and marketing plan in the future.
For example, I urge you to go over the “search” data with a fine tooth comb. It’s here that you’ll learn how much of a site’s traffic comes from search, top keywords, keyword phrases, paid keywords and more.
It’s not likely that you’ll use Similar Web on a daily basis. But, it’s definitely one of the best ways to keep an eye on the health of your website, while also tracking your top competitors.
5. SEO Site Checkup
I know where you’re coming from. I used to be in the same position as you. But, through experience and the use of the right tools, things began to come together for me.
One tool that I suggest you use is SEO Site Checkup. It provides a variety of features, including, but not limited to:
- Analysis of SEO issues
- SEO monitoring
- Competition monitoring
- Ability to create SEO reports
If you want to see what this tool is all about, get started by running your first free search. This is as simple as typing your URL into the search box on the home page. The results are listed for easy review:
If you’re lucky, your website will receive a perfect score. This means that you’re doing everything right, from an SEO perspective.
Of course, this isn’t something that you should expect. There’s a good chance that you’ll need to address at least one issue within your SEO campaign, such as the “headings status.”
With this digital marketing tool, you’ll always know where your site stands, from an SEO perspective. If you follow the advice as outlined, you can rid your site of lingering SEO Group Buy campaign problems, with the hopes of pushing towards the top of the search engine rankings.
For example, I urge you to go over the “search” data with a fine tooth comb. It’s here that you’ll learn how much of a site’s traffic comes from search, top keywords, keyword phrases, paid keywords and more.
You want your score to be as close to 100 as possible. If you find that it’s anything less than that, don’t hesitate to follow the guidelines under the “consider fixing” headline.
With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.