Regardless of how much traffic your site currently receives, you want more – who doesn’t?

And there is no better, quicker, or less expensive traffic source than Google.

But you’re already aware of it.

What you may not realize is why, despite having plainly superior content, your site ranks lower in search results than many of your rivals.

There might be many explanations for this.

You may not have enough high-quality backlinks, your on-page SEO may be lacking, or there is just too much competition for your target keywords.

However, one SEO ranking aspect that bloggers seldom discuss is technical SEO, which might be the cause of your poor search traffic.

So, even if you have great on-page and off-page SEO, you won’t be able to rank highly in search results unless you have a solid technical SEO base.

Here’s how SEO Malaysia put one together.

1. Place your blog on dependable and secure servers.

You should never compromise on the quality of your website’s hosting provider. It’s the driving force behind everything on your blog. It must be dependable, secure, and meet the most recent performance criteria.

Why? Because every other speed metric will be rendered worthless if your blog is housed on unsecure or poorly maintained servers.

Last year, I made the same error and suffered greatly as a result. Not only was my website hacked as a result of bad hosting, but I also lost all of my data since there were no auto-recovery procedures in place.

Google is keeping an eye on items like these.

Your rankings will suffer if your hosting servers are down often and for extended periods of time. And if your site is hacked or infected with malware, you will be banned and deleted from all search results immediately.

As a result, make sure you invest in a dependable web hosting provider.

JeffBullas.com is hosted by BlueHost, a provider recommended by Jeff and hundreds of other successful bloggers for its dependability and high performance requirements.

2. Improve your blog’s TTFB and content loading speed.

One of Google’s main goals is to give its searchers with a straightforward and uncomplicated user experience. As a result, even if a website has amazing content, it will be penalised if it is sluggish and poorly optimised.

Google formally recognised page load speed as a ranking criteria in 2010, and punished websites that did not comply.

According to Moz, Google measures a website’s Time To First Byte precisely (TTFB). This is the average time it takes for your website’s first byte to load.

Using Google’s Page Speed Tool, you may assess the TTFB of your blog.
Here are a few tips for increasing the speed with which your blog loads.

To improve the performance of your website, use a content delivery network (CDN).
Use free image compression to optimise your blog’s photos and visual content. It’s popular among WordPress plugins.
Use just required WordPress plugins, and delete any extraneous files from your servers.

3. Make use of a responsive blog theme.

Is your website mobile-friendly?

If you don’t, you might be losing out on thousands of visits. Because mobile devices account for more than half of all internet queries, Google prioritises mobile-friendly sites in its search results.

However, just because your site is viewable on a mobile device does not imply that it is mobile friendly. A mobile-friendly website employs responsive design, which adapts proportions for various devices.

You may examine your blog using Google Mobile Friendly Test.
Using a mobile-friendly website design is no longer optional; it is a critical SEO criterion that you must meet.

4. Create a web architecture that is crawlable.

How many clicks does it take to get to a piece of information on your blog?

Google’s spiders will take longer to crawl and index your page if it takes more than 3-4 clicks. Internal links on your blog are used by Google crawlers to find and index relevant content.

To make their work simpler, organise your material such that no blog article is more than three or four clicks away from the front page.

There are numerous blogging and WordPress-related blogs, for example, that address themes such as social media, freelancing, and SEO. Categorizing information on such blogs helps crawling and indexing simpler for Google.

Internal links direct Google crawlers access all blog entries in a category when they crawl it.

As an example,

yoursite.com/WordPress/start-a-blog

yoursite.com/Social-Media/Facebook-marketing-guide

This is also known as silo website design, because it allows Google to scan your blog much more quickly.

5. Identify and eliminate duplicate material on your blog.

There is a distinction to be made between duplicate and duplicated material. Google penalises blogs that replicate material from other websites severely.

I’m certain you don’t.

However, duplicating material on your blog might still cause traffic loss. This is largely due to duplicate meta-descriptions on many pages.

Fortunately, addressing this issue isn’t too tough.

Navigate to your Search Console account (Google Webmaster Tools)
Navigate to Search Appearance and HTML Enhancements.
To check which pages contain duplicate material, choose “Duplicate meta descriptions.”
Canonical URLs are the answer to this issue. A canonical URL informs Google that you are aware that your site has numerous pages with the same information, but you have one preferred URL that you want Google to index and ignore the others.

You may use the Yoast SEO plugin to add this URL parameter if you don’t want to do it manually.

6. Remove crawl mistakes from your blog.

One of the primary goals of technical SEO is to make it as simple and straightforward for Google spiders to crawl and index your blog as possible.

As a result, you must eliminate any crawl issues that are stopping Google from indexing your material.

Crawl mistakes are classified into many sorts. However, you can locate them all in your Search Console account.
The most frequent crawl error is “not found,” which is caused by broken or erroneous links. However, there are various more forms of errors. Moz offers a comprehensive guide on resolving all of them.

Even if you don’t currently have any crawl issues, check your Search Console account once a month just to be cautious.

Final Thoughts

A solid technical SEO foundation is critical for the long-term traffic development plan of your site.

Read more at MwPosting.