The year 2022 is coming to an end and the digital sector has experience many upheavals since the start of the global coronavirus pandemic. Digital Marketing Agency Mohali discover the key developments and the opportunities that are emerging for 2022!
Digital has been one of the busiest sectors since the start of the pandemic. Indeed, the figures publish in the Global Digital Overview produce by Data Reportal show a real acceleration in the adoption of digital in 2022.
Here are the data you need to remember for the development of your digital strategy for 2022.
The growth of social networks
An increase in users accelerate by the health situation
The number of social media users grew by 376 million people in 2022, a 10% increase from the previous year. This development has been accelerate by the coronavirus crisis and in particular by the confinements. Which have favor the use of digital platforms.
This brings the number of social media users to 4.14 billion globally, Digital Marketing Agency Mohali with average usage time increasing to 2h29 per day.
Facebook still the leader and a growing share of Asian social networks
Facebook remains the leader of social networks with 2.7 billion active users per month. However many Chinese platforms such as Wechat, TikTok and QQ also have their place in the ranking of the most use social networks.
This growth of Chinese platforms like TikTok is already having consequences for the evolution of Western social media algorithms and functionality . Instagram is the perfect example with the development of Reels, Social Media Marketing Agency Mohali similar to the content offer by its competitor TikTok.
Cross-platform users
The Global Digital Overview publish last October also show that the average user in the world had an account on 9 different platforms.
This data is very interesting because it shows an overlap of audiences. If you decide to communicate on Facebook and Instagram, Digital Marketing Agency Mohali you have a good chance of reaching the same audience.
The differentiation of your messages and your communications on each network must therefore be well thought out in order to make them complementary and not identical.
Pinterest, the social network not to be neglect
It has grown a lot in recent months with a significant increase in its number of users. Leading the platform’s monthly active user count to 416 million people.
Pinterest is a real opportunity for sectors where aesthetics is an important purchasing criterion. Such as fashion or furniture, for example.
With the increase in monthly users, Digital Marketing Agency Mohali it is really important for your business. To consider this social network if you have neglect it until now!
Increase in e-commerce
Strong activity for merchant sites in 2022
Some sectors such as food and sports equipment have seen an evolution of more than 50% of their activities.
These figures can be explain by the travel restrictions that have been impose in the various countries of the world, but the question that remains is
“Will these behaviors continue?” “.
New shopping habits for 2022
And the answer is yes ! Globally, Digital Marketing Agency Mohali 49% of people survey plan to continue their new online habits , a figure that rises to 28% in France . Average online consumer spending also increase by 26% compare to 2020.
These data attest to a real change in consumption patterns to the benefit of online commerce.
If this is not yet the case, Digital Marketing Agency Mohali it will therefore be essential to have an e-commerce site for the year 2022.
If you already have an e-commerce site, it will be essential to stand out from the competition. Which promises to intensify, by working on your SEO and adapting. The user interface for a personalized shopping experience.
A growing role for Asian e-commerce platforms
Among the ranking establish by Alexa , of the 20 global sites generating the largest volumes of traffic, there are 4 Chinese e-commerce sites (TMALL, TAOBAO, SINA.COM, JD) and only one Western e-commerce site : Amazon .
Asian websites are also increasingly popular with Western audiences , with platforms such as Shein , Digital Marketing Agency Mohali Wish and Alibaba increasingly use in France.
Asia is also proving to be a real opportunity for Western brands because it now represents 60% of global e-commerce spending.
Changes in search habits
Voice searches on the rise
The year 2022 was also mark by the increase in voice search. Stimulate by the increase in the number of voice assistants, particularly via smartphones.
According to the Global Digital Overview, the adoption of voice search is increasing significantly , particularly among certain age groups.
It will therefore be necessary to consider adapting the referencing of your site by focusing the content around ” natural language” rather than around keywords.
The strong growth of image searches
This significant increase globally shows that 1/3 of users perform image searches on their phone every month . This development is driven by the implementation of these search methods on platforms such as Google Lens and Pinterest.
The report also shows that most of this research is carried out by women between the ages of 16 and 34.
However, only 10% of French users use this feature today.
You will have to think about offering visuals of your articles from all angles to take full advantage of these new search habits.
Social networks: the new search engines
The Global Digital Overview shows that social networks are today the second source of research on companies, Digital Marketing Agency Mohali just after search engines.
A presence on social networks is therefore increasingly essential for companies. It is even essential for those targeting the 16-24 age group.
It will therefore be necessary to consider including in your content strategy publications specific to your SEO by means of diversifie hashtags, on the one hand generic but also around your brand and your products and finally your location.
What if we took stock?
Opportunities to consider for your digital strategy in 2022
INCREASE USE OF SOCIAL MEDIA
- More time spent on average on social networks = more opportunities to reach your audience
- 9 platforms use on average = 9 communication channels to reach your target
- Audience overlap = Pay attention to your media mix content strategy
- Pinterest = new social network to consider in your social media strategy
INCREASE IN E-COMMERCE
- More and more important purchases on the internet = Need to have a well-reference e-commerce site
- Increase in market share of Asian platforms = Monitor the influence in terms of UX and UI
- Majority of e-commerce purchases in Asia = Market opportunity for your brand
EVOLUTION OF SEARCH HABITS
- Increase in voice search = Need to adapt its SEO to natural language
- image search Increase = Offer several visuals of your products from all angles
- Increase in research on social networks = Work on the SEO of your pages thanks to the use of hashtags
There you go, you know all about the digital trends for the year 2022. It’s up to you!