When it comes to Amazon keyword research, understanding the Amazon search algorithms is essential. The two main algorithms that influence Amazon search are the “Best Sellers” algorithm and the “Popularity” algorithm.
The Best Sellers algorithm takes into account how often a product appears in customer searches and how quickly products sell out. The Popularity algorithm looks at how many people have clicked on a product in search results.
Both of these algorithms are important to understand when doing Amazon keyword research because they can help you determine which keywords are worth targeting. For example, if you are selling a product that is not a best seller, you may want to target keywords that have a high popularity score.
What are Amazon search algorithms?
Amazon has a complex search algorithm that ranks products in its catalog to determine which products to show a customer in response to a search query. The algorithm is called A10 and was developed by Amazon’s engineers.
Amazon A10 Algorithm uses over 200 factors to rank products, including: the relevance of the product to the search terms, how well the product is described on its page, customer reviews, ratings, and prices. The algorithm also takes into account whether the product is available for sale and how frequently it is being sold.
Products are ranked based on their “dynamic bid score.” This score takes into account all of the factors that influence a product’s ranking as well as how much money Amazon would make if it were to sell the product.
How do Amazon search algorithms work?
When you search for something on Amazon, the site’s algorithm goes to work to return the best results. The algorithm begins by looking at all of the products that match your keyword.
The algorithm also looks at customer reviews to see how well customers have rated the product. Products with high ratings will be ranked higher in the search results.
Finally, the algorithm takes into account price when ranking products. Products that are less expensive will be ranked higher than those that are more expensive.
The different Amazon search algorithms
There are three Amazon search algorithms: Classic, Elastic, and A9. Classic is the original algorithm, Elastic was introduced in 2009, and A9 was launched in 2010. Each has its own strengths and weaknesses.
The Classic algorithm is based on a proprietary ranking system that takes into account factors such as customer reviews, sales velocity, and pricing.
The Elastic algorithm uses machine learning to rank products. This algorithm is better at finding obscure items than the Classic algorithm.
How to do keyword research for Amazon
When it comes to Amazon, you want to make sure that you’re targeting the right keywords. After all, you don’t want to spend all your time and effort on a campaign that doesn’t result in any sales. So, how do you find the right keywords for Amazon?
There are a few different methods that you can use. The first is to use an amazon keyword research tool. This will help you find keywords that are relevant to your product and have high search volumes. You can also use Google AdWords Keyword Planner to find keywords related to your product.
Another way to find keywords is by using competitor analysis. Take a look at what your competitors are targeting and see if there are any keywords that you could target as well. This will help you increase your traffic and sales.
Conclusion
The Amazon search algorithm is a complex system that takes many factors into account when returning results for a keyword search.
While there is no one definitive answer to the question of which keywords are best for Amazon SEO, there are some general rules that can help you choose keywords that will rank your product higher in Amazon search results.
When doing keyword research for Amazon, start by looking at what keywords your competitors are targeting. Then try to find keywords that have low competition but high monthly search volumes. Be sure to consider the relevance of the keyword to your product, and use long-tail keywords whenever possible.
Read More : How to Sell on Amazon for Beginners in 2022