There are numerous ways to expand your e-commerce firm. You may look for new niche items, recruit influencers as brand advocates, or start a fresh ad campaign.
Where Can You Look for Improvements?
You still have a lot of work ahead of you if you haven’t employed any of these tactics yet. However, before exploring these new frontiers, take a step back and consider how you can better what you already have.
Automating certain aspects of your e-commerce firm, for example, is a terrific approach to increase efficiency. It will help you increase website traffic, streamline your sales funnel, and accelerate your lead nurturing process while requiring less effort.
In this article, we’ll look at the top five ways that e-commerce organizations can benefit from automation.
1. Send Abandoned Cart Emails Automatically
For lead generation and nurturing, every online business requires an email marketing strategy. You can retain brand awareness, develop recurring visitors to your site, and promote promotions that can boost sales by distributing relevant content via newsletters on a regular basis.
Platforms for email marketing
You can simply create automated workflows that schedule communications depending on user activity or crucial dates using modern email marketing platforms. An abandoned cart email, for example, is sent out if a user abandons their basket or the checkout page in your online business.
Tell them what’s in their shopping carts.
The items left in the user’s basket are usually listed in an abandoned cart email, along with a link to a checkout page where the purchase can be completed. This will allow you to eke out additional sales from users who may have left for a variety of reasons, like a lost internet connection, a lack of finances, and so on.
You can also rely on integrated functionality in e-commerce platforms to help you recover abandoned carts quickly. BigCommerce, for example, features an engine called “Abandoned Cart Saver” that is completely automated. According to their research, when done correctly, it restores roughly 15% of lost sales for vendors.
2. Automate the review process
If there’s one thing that can persuade your audience to buy from you, it’s a former customer’s review or testimonial.
Customer feedback is important.
Another approach to use email remarketing is to automate client feedback collection. For this method, you can rely on a tool like MailChimp, which can allow you deliver or schedule automated communications once clients make a purchase.
They will come if you utilize this method.
Customer reviews will organically accumulate over time without your assistance. They’re usually found on social networking platforms, review sites such as Yelp, or in the comments area of your own blog.
3. Inventory management should be automated.
One of the most time-consuming parts of running an e-commerce firm is inventory management. You can simply automate critical operations like keeping track of purchase orders, updating the number of products in stock, and determining the real-time valuation of your inventory by integrating your e-commerce platform with accounting software like Quickbooks.
4. Automate the Invoicing Process
Requesting payments can be a chore, especially if you have to create and submit each invoice to your customers by hand. The good news is that you can now create recurring invoices in minutes using several payment and accounting solutions. Other payment gateways, such as Due and PayPal, can be used to create automated invoices in addition to Quickbooks.
Popular e-commerce platforms, such as BigCommerce, have automated invoicing built in. You only need to install the appropriate plugins, which will allow you to automate invoices and receipts following orders.
5. Make Your Customer Service Process More Automated
Artificial Intelligence, or “AI,” is no longer simply a buzzword, and it doesn’t have to mean voice-activated digital assistants or virtual coaches that track your vital signs.
You can simply create your own Facebook chatbot without writing a single line of code using a simple tool like It’s Alive. It can assist you in creating discussions based on what the user types or selects from the available options.
When customers input keywords like “how” or “help,” a simple approach is to send them to your FAQ page. It’s true that automated interactions don’t always result in a sale. But, at the absolute least, you can assist every user without needing to keep a live person on standby.
You should now have a better idea of how e-commerce enterprises can benefit from automation. But don’t get too comfortable just yet; your e-commerce venture has a long way to go before you can call it a success. Check out this post for more ideas to improve sales in your online store to keep the momentum going.