The rapid development of technology has offered various conveniences in carrying out various activities. With technology, many things can be done practically. This encourages high expectations from society in the technology era for multiple items, including the healthcare industry. This enables the emergence of different digital marketing strategies.
The demands of the times encourage the health sector to adapt and meet people’s expectations for healthcare services that are more practical and easy to access. It will be better if health facilities can also provide comfortable and safe services, especially related to what happened during the Covid-19 pandemic. To ensure a smooth transition from conventional to digital services, health institutions must be able to implement the right digital marketing strategy.
The right choice of digital marketing strategy is vital for the development of the health sector, as predicted by research which explained that it is predicted that 25% of the use of healthcare services will be done digitally. At the same time, the remaining 75% are interested in using a real-time and digitally coordinated health system.
There are at least three alternative digital marketing strategies for health facilities that are effective and efficient in improving the quality of hospital services. Each will be described in more detail in the following discussion.
Management Information System
To provide satisfactory healthcare SEO services, making the right and fast decisions is very important. To make the right decisions and get them quickly, medical personnel rely heavily on sources of patient information and valid, reliable, and relevant examination data that can be available at the right time.
A management information system is a form of digital marketing strategy that allows the presentation of data accurately and quickly. For example, a health management information system is a method of managing health data that is recorded, stored, processed, and presented automatically on a computer-based basis. This data management automation enables medical data management to be performed quickly.
The integrated digital platform supports the management of parts of hospital services, such as pharmacy, laboratory, radiology, administration, and others. This enables fast decision-making with accurate data in a variety of hospital services. This digital marketing strategy with management information systems will reduce the information load and encourage effective decision-making at various levels of hospital services.
Digital Medical Record System
The next digital marketing strategy is to digitize the patient’s medical record system. To make treatment decisions for patients, doctors need to look at the patient’s medical record carefully, make considerations, and then decide on the right action and need for the patient.
The conventional medical record recording system makes doctors and administrative staff have to do more difficult work. Conventional recording and reading of patient medical records not only consumes a lot of paper but also makes administrative work and doctor’s analysis inefficient. For this reason, a digital marketing strategy is needed to digitize patient medical records.
A digital medical record system is a patient’s medical record that is created, collected, managed, and consulted digitally. This encourages efficiency and convenience for doctors in analyzing and making medical decisions for patients. It also automatically improves the quality of patient care.
Telematics
This last digital marketing strategy is the closest to the community. Telemedicine is a platform that allows the provision of remote healthcare services, from registration and examination to payment.
The digital marketing strategy with telemedicine is becoming more reliable for current conditions. The Covid-19 pandemic then made people prefer to avoid hospital visits due to the high risk of contracting the disease. This can be seen from the trend of using telemedicine which continues to increase when hospital visits have decreased drastically.
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