The Most Common Errors Made by eCommerce Companies When Designing Their Websites
Now that we’ve seen what makes a good eCommerce site, let’s look at some of the typical mistakes to avoid when developing an eCommerce site for your company.
These errors may result in a website that performs poorly and does not generate many sales.
1. Images of poor quality
Low-quality photographs are detrimental to your e-commerce site’s ability to generate sales since no one will feel forced to buy one of your products if the images do not do it justice.
Filling your website with stock photos is one of the major mistakes we see a lot of people do. This does nothing to distinguish your company. It only makes things worse.
Instead, make sure you have a diverse set of product pictures that showcase your goods from several perspectives so customers can comprehend what they’re buying.
2. There Is A Lack Of Consistency
The quality and experience of your online store will be harmed if your visual identity, image quality, copy, style, and tone are inconsistent.
The most successful brands are those that keep things simple:
They have a font they rely on, a colour palette they employ by default, and they don’t overcomplicate things. After all, people want simplicity.
You will only confuse folks if you use a mishmash of diverse style elements. Your company’s image will be sloppy.
The same may be said about your vocal tone. You can’t go from formal to acting as if the website visitor is your best buddy in an instant.
You must maintain consistency throughout.
3. There Are Too Many Pop-Ups
Users find pop-ups to be both distracting and obnoxious! Consider your own personal experience with pop-ups. You’re on a website and continually getting strange messages that take your attention away from what you’re attempting to do.
Isn’t it aggravating?
During the checkout process, all pop-ups of any kind should be avoided at all costs.
When someone is attempting to purchase a product from your website, the last thing you want to do is divert and possibly irritate them. Unfortunately, this frequently leads to a lost sale.
When implementing pop-ups into your website, make sure they don’t take over the page and divert visitors’ attention away from what they’re doing.
Make sure they’re also simple to close.
4. Inadequate customer service
You must understand how critical it is for your customer to feel supported throughout their journey.
We don’t like to wait for support and assistance in today’s environment. However, if an issue arises, we want to be able to get help quickly away, and your eCommerce store must be able to do so.
One of the reasons why live chat has become so popular in recent years is because of this. So that people can connect with one another and receive the help and support they require.
We’ll see more AI chatbots successfully integrated into website design as they become more efficient and effective.
Still, it’s vital that you provide a variety of support options for your customers’ convenience.
5. Product descriptions that aren’t up to par
The value of product descriptions that provide all necessary information, are simple to read and understand, and are consistent with the brand tone cannot be overstated.
You will have difficulty selling your products if your product descriptions are inadequate. That’s all there is to it. Your product descriptions must be informative while also being clear and simple to comprehend.
Put yourself in the shoes of your customer.
If they are going to buy something from you, they want to know that they are going to spend their money wisely.
If you don’t present enough information in your product description, they won’t be able to make this selection.
It’s also critical to make sure that product descriptions are optimised for search engine result pages in order to increase the visibility of your store.
6. Customer Retention Effort Is Inadequate
Many business owners nowadays focus so much of their attention on getting new clients to their website that they overlook the importance of customer retention.
Customer retention, according to many, is even more important. This is because loyal clients can be quite valuable to your company.
They will not only buy from you again, but they will also tell their friends, family, and coworkers about you.
As a result, creating a client retention strategy is recommended. For example, you may create a referral network or a loyalty programme.
7. Perplexing User Experience
The customer journey in your online store is next. Again, this should be as basic and straightforward as possible in order to encourage the consumer to make that purchase.
One of the main reasons why eCommerce stores have a high bounce rate is because the user journey is convoluted and confusing.
After all, if you can’t find what you’re looking for, you’re going to go somewhere else, right? As a result, no one will take the time to find it out on their own.
As a result, your user journey must be simple and straightforward. People should be able to easily navigate through your website without hesitation.
You should not only test your website personally to ensure that this is the case, but you should also have others do so. This might assist you in identifying any issues that need to be addressed.