Science demonstrates that cannabis, and hemp in particular, may have extraordinary health advantages. There is growing proof that this long-maligned plant may be beneficial for a variety of illnesses, including epilepsy, inflammation, anxiety, cancer, and multiple sclerosis.
And with all of these potential advantages, hemp is expected to grow into a $1 billion industry. In general, the North American medical cannabis market will increase, going from $9.2 billion in 2017 to $47.3 billion in ten years.
Cannabidiol (also known as CBD), the star performer on the cannabis health team, is abundant in hemp. Additionally, it naturally contains little THC (the psychoactive ingredient that causes intoxication), making it quite approachable.
But not everyone agrees with cannabis’ gleaming new reputation as a health supernova. Cannabis’ reputation has been severely tarnished in our society as a result of years of negative publicity. Additionally, cannabinoids are still unregulated by the FDA as they are a newcomer to the health supplement industry.
Many consumers (who might otherwise benefit) might be discouraged from trying cannabis products because of these perception problems.
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What can you do to improve your cannabis products?
You need to gain your customers’ trust in order to sell more cannabis products. According to Design Shack Magazine, trust is a crucial element of customer loyalty and a factor in why customers choose your business or brand. The biggest challenge for new medical cannabis businesses, however, is developing trust.
In this case, good design can be useful:
Trust is largely based on past performance and a brand’s track record, but it is also largely based on the design. Users’ perceptions of a website, poster, or product package can influence whether they become brand loyalists or just casual lookers. One of the most crucial ways for a cannabis health supplement company to reassure customers and foster trust is through the design of the product packaging.
Before a potential customer can touch or see your product, they first see the packaging for cannabis products. An effective custom cbd product’s packaging boxes can reassure and reassure a potential customer, or it can raise concerns. If your cannabis products’ packaging is poorly designed, people may choose to ignore them.
Let’s look at what your company can do to develop fantastic product packaging designs that will convince the doubters and win over customers.
Include the right content on product packaging
The right content is the first step in creating packaging that inspires confidence. Start by outlining the contents of your packaging in detail. Give specifics about your product, such as its name, quantity, potency level, and other details (e.g., CBD Extract Oil Tincture vs. Full-Spectrum Hemp Oil Caplets). Include any qualifiers, such as “Organic,” “Non-GMO,” or “CO2-Extracted,” that might reassure your customers. Use clear, concise language to convey this information to demonstrate that you have nothing to conceal.
And speaking of not hiding, be sure to include your company’s contact details. On their websites and packaging, many companies hide their contact information. Avoid doing that.
People have more faith in companies that are accessible and transparent. Customers want to know that they can get assistance if they have a question or something goes wrong with an order.
A great way to reassure customers that your company is authentic and reliable is to include your website address, support email, and phone number. And without branding components to help customers understand who your company is and what it stands for, no packaging is complete.
This should contain the logo for your business, your brand’s distinctive colors, and any other minor visual components you might use.
Last but not least, be sure to adhere to FDA regulations for dietary supplement labels.
Your content checklist for product packaging
- Include all pertinent information
- What’s within?
- The amount?
- What are the dosage and potency?
- When will it be over?
- Which lot number is this?
- Add reassuring details that your audience will find valuable.
- Organic, CO2-Extracted, Full Spectrum, THC Content 0.3 %, etc.
- Specify your company’s contact details.
- Website Address Email Address Phone Number Customer Service
- Include elements from your visual branding
- Logo\sTagline
- Company Colors
- tiny graphic elements with a brand
Keep the design of your product packaging professional
No matter how fantastic your product is, if your company appears unprofessional, it doesn’t matter. The standard for establishing professionalism is also higher for medical cannabis businesses than it is for most other businesses. Remember these pointers as you convey professionalism and dependability.
Showcase your cannabis products well against competitors
Your cannabis product customers will have other options. Consider your rivals and be aware of the packaging used for other medications and dietary supplements.
Encourage customers to associate your CBD products with other reputable medical brands in order to increase consumer trust the following advice:
Give a list of the ingredients as well as usage and dosage guidelines. People anticipate this from reliable pharmaceutical companies.
This should also be reflected in your product packaging. Additionally, keep in mind to adhere to the FDA’s guidelines for dietary supplement labeling.
Include a safety seal in the layout of your packaging. As a safety measure, the majority of medications, vitamins, and dietary supplements have safety seals on their containers.
Whether you decide to use a foil seal under the cap or a shrink-wrapped seal over the lid, adding a safety seal ensures that your product has not been tampered with and is safe to use. Including these components will help consumers associate your product with other reliable pharmaceuticals.
Be authentic to your cannabis brand
Not least among other requirements, your packaging design must complement your brand. Customers become uncomfortable when they perceive a discrepancy between the brand identity they have come to associate with your company and the packaging design for your products. However, packaging that is consistent with (or builds upon) the brand identity that customers have come to know will inspire confidence.