There are many opinions as to why the first models of the sneaker series continue to be the most popular, even when several dozen generations have already appear in the line. Some argue that this is respect for the roots, others consider the new items not so attractive, but the fact remains that the debut models are always in price. The Air Jordan 1 is the first of Michael Jordan’s signature line of shoes to redefine the world of athletic shoe design. Even today, more than 30 years after their first edition, they continue to top the sales charts and remain a desirable target for sneaker hunters.
Development of the first Air Jordan began in 1984, when Nike was able to convince NBA rookie budding Michael Jordan to sign a $2,500,000,000 contract. Although the athlete dream of sneakers from Converse or adidas, his agent was still able to prove that Nike should be chosen. The Oregon brand came up with a new promotional strategy: Air Jordan sneakers were suppose to be “name”. So the company came up with the name of the model, which was design by Peter Moore, Nike’s creative director.
Jordan did not like Nike sneakers due to their thick soles. The player prefer to “feel” the ground underfoot, which was important to the Bulls shooting guard’s style of play. MJ also criticize the iconic black and red coloring, but Nike managers still manage to persuade the athlete to perform in the new model. On the first couple, Jordan enter the court in sneakers that only resemble the future AJ1.
These were the Nike Air Ships, which, on TV or in photographs, were almost indistinguishable from AJ1s. Thanks to Jordan’s outstanding performance, the unusual black and red sneakers have gain popularity among the fans. NBA rules require all shoes to be 51% black or white. There is a legend that the NBA issu a fine of $ 5,000 for each entry into the court in black and red sneakers. The first Air Jordan 1 was release in 1985. Nike use the NBA warning in an ad for the model and the entire print run sold out instantly.
Air Jordan Shoes For Basketball Player :
During the first season, the company release 13 colors of the model See In Facebook, including the legendary “Royal”, “Chicago” and “UNC”. After a successful debut, Nike re-release almost all the colors in too many quantities, and stores could not sell them even at discount prices.
Then the skaters came to the rescue, who were looking for something new to ride on the boards and the choice fell on the Jordan. But the circulation was so large that many copies have survive to this day. Now they are sold for several thousand dollars, as real artifacts and monuments of the history of sneaker design.
Over time, the “First” Air Jordan gave way to newer generations of the line. Every year, the brand release new Air Jordan shoes, and people were only interest in the most progressive models of the series. People wanted to wear the shoes that MJ plays in. The first Air Jordan were forgotten until 1994. And then Nike decides to re-release the classics. To put it mildly, the brand chose the wrong moment – at this time, “His Air” for the first time left basketball and tri to get comfortable in baseball, fulfilling the dream of his late father.