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Using QR Codes As Part Of Your Marketing Campaign Strategy


Because smartphones can read and understand QR codes, many marketers have been employing them in magazines, websites, billboards, and other marketing materials to give customers additional information about a company’s products or services at the touch of a button.

QR codes are used to enhance engagement and interaction through the use of smartphones, and this method allows businesses to provide information to customers directly. They’re quick and simple to use, which are additional advantages because most customers don’t want to waste time looking for information.


A QR code on any type of promotional material from the firm can direct the scanner to a signup page or landing page on the company’s website. Consumers are directed to the correct location as soon as they scan the code, eliminating the trouble of looking up the business and then locating the relevant website from a list of search results.

After that, they’re free to browse and navigate the website, and as an added benefit, there are a variety of tools available to help businesses assess the success of QR codes.


Engaging and communicating with the public during company-hosted events, such as conferences or speaking engagements, is essential. QR codes on the company’s business cards or other promotional printed materials are a good way to do this since when other guests scan the code, they’ll be led to the company’s phone number or other contact information.

In rare circumstances, you can change the unique QR code to directly dial the company’s phone number.


Companies can receive SMS messages or emails when they scan a QR code, which is similar to the previous point. This technique is great for sales, product improvements, and customer service, as well as analyzing all of the data acquired to improve other PR campaigns like email campaigns, newsletters, and email and text message performance rates (the open and bounce rates).

Finally, users can be sent to a download page where they can download the company’s app, browse items or services offered by the firm, or engage with the company by scanning a QR code.

With these 5 critical considerations, you won’t lose out on crucial user engagement data.

According to Statista, over one-third of users in the United States and the United Kingdom have scanned a QR code in the last week. You could be missing out on valuable engagement data if you don’t include quick response (QR) codes in your marketing approach.

The popularity of these scannable codes has skyrocketed in recent years, and the trend shows no signs of slowing down. To acquire valuable user engagement data and enhance conversion rates, jump on the bandwagon and use QR codes into your omni-channel marketing plan.

What are the benefits of QR codes?

There’s a reason why QR codes are so popular. They’re difficult to beat because they’re versatile, efficient, and cost-effective. We may placed QR codes on practically any surface, involve very little user work, and cost the advertiser close to nothing. Consider all of the useful QR code data that can be intelligently acquired, analyzed, and displayed to aid in future marketing decisions if that isn’t enough to persuade you.

Including QR codes in your marketing strategy should be a simple decision, but doing so requires some planning, so let’s get started.

Your QR code marketing approach

We can use QR codes in a variety of ways in your marketing mix. Some methods may be more effective than others, depending on your app. When creating a QR code game plan, it’s also important to have a clear sense of who your target audience is. When using QR codes in your marketing, there are a few things to keep in mind.

1. Know your app’s vertical.

Understanding what type of app you have is the first step in developing a QR code strategy. We will not use QR codes in the same way by all apps. A quick service restaurant (QSR) might put QR codes on its food packaging, whilst a travel/hospitality app might put its codes on airport posters. Consider the following questions:

  • What kind of service(s) does my app offer?
  • Where will the QR code direct your users in your app?

2. Define your target market.

Decide what audience(s) you want to attract once you have a good idea of your app vertical. When deciding where to place your QR codes, think about your audience’s age, demographics, gender, and any other defining characteristics. Consider the following questions:

  • Where would the folks who use my app most likely scan a QR code?
  • What other types of people would I wish to include in my app, and where would they most likely encounter my QR code?

3. Take a look at your other media outlets.

Most likely, you already have ad campaigns operating on several media platforms. Examine those channels to see who is using them and what goals they are attempting to achieve. Determine where your QR codes will fit in after that. Consider include a QR code in your OTT/CTV ads if you’re already doing TV campaigns. To measure QR codes’ success on that channel, track the increase in engagement once they implemented it.

Source: marketing campaign , marketing campaign examples

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