The human brain processes images in a very unique way. Recent studies have found that we process images up to 60,000 times faster than text. In addition, 90% of the information that is transmitted to the human brain are images.With these data, the importance of graphic design can no longer be ignored . Combining images with a strong call to action has been shown to increase conversion and sales. You can get in touch with Best Graphic Designing Services Agency
Design elements in digital marketing
Graphic design incorporates typography , fonts , placement , symbols , and colors to communicate your brand image to your clients.
This is the only way to successfully build brand awareness as graphic designers study the psychology of their target audience and incorporate themes, concepts and principles that appeal to their audience.
The designer will choose each shape, color and line to elicit specific emotions in the audience, leading them to follow your call to action.
Build a brand identity
Part of the graphic designer’s decision-making process includes building a unique identity for the company . It’s about a distinctive style, tone and message that should set you apart from the competition .
This distinctive style allows customers to immediately identify your logo when they see your advertising. According to research, images are easier to remember and identify.
Give personality to the company
Designs give your company a personality that should be in tune with the culture . When a potential customer sees your brand, they can immediately identify the culture of your business and who you are targeting.
Communicate your brand perspective
Once you have established your image, your target market can read the underlying messages through visual designs.
Your brand perspective will build trust among your target market . Remember that building your company’s brand has less to do with sales and more to do with building longevity and recognition. All design decisions should have this goal in mind, and you should make sure the graphic designer gets the message.
The perspective of your logo can also incorporate the philosophy and history of the company. Using specific elements, the story of the company can be told through the image.
Design speaks without language
Your digital campaign will reach people all over the world . The design breaks the language barrier that could be a problem on the Internet. Visual elements can be a decisive element in your message . You can tell the audience about what the company offers without using words.
The company creates an impression of being more professional and trustworthy if the design is well done.
Once you have established brand recognition with your target market, they are more likely to trust your offer and believe in your credibility . Simply put, if your design looks good, you look good.
More than 90% of customers have stated that they base their purchasing decisions on a company’s website. They also lay down the decision as to whether the company is trustworthy on their site .
Ultimately, the business goal is to increase sales and profits .
A graphic designer can create appeal on your website and other aspects of digital marketing. Studies show that good design can increase your performance by almost 25%.
Easy to understand your message
In a world where people are bombarded with advertising, good visuals are easy for customers to consume.
If your design stands out from the competition, it’s much easier for your target market to not only recognize the brand but digest the message you’re sending.
Increase your website traffic
Search engines take into account the authority of a site in their search listings. Site design can help authority rating.
What should your design include?
If you want to invest in your digital marketing campaign , you should have a professional graphic design team on your project. They will be able to use the seven design elements to create visual elements that appeal to the emotions of their customers. Your design should reflect the personality of your company and be consistent .
An essential element of modern business website design is mobile optimization. If your site is not optimized for mobile browsing, you will lose more than 60% of your potential customers . Most of the people browse the internet on mobile devices.
If you’re running a digital marketing campaign on any platform, using mobile is a crucial part of success. Your graphic designer needs to make sure that all the graphics they use display equally well on mobile and desktop.