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Why Online Product Reviews Matter in Ecommerce Business

With the introduction of the internet, consumers are now more vocal about their thoughts and experiences related to any particular brand or product. Online review platforms provide them with the space where they can provide their feedback. As reviews help consumers to make purchase decisions, similarly help brands to flaunt their credibility. And hence you might have noticed many brands adding reviews to their website. A most common trend you might have witnessed is branding opting to embed Google reviews on websites.

As the internet has opened gates for many people to grow connections, it has helped businesses to reach more customers. Brands with online presence are likely to get more customers as it increases their range beyond local and geographical boundaries.

Having an online presence has become a must for businesses. WordPress is one of the most trusted and popular platforms that help businesses have their website. One of the prime reasons that WordPress is so popular is its ease of use. 

While WordPress helps businesses in making their online presence more presentable, online reviews and product review helps them in building reliability.

What Are Product Reviews?

Online product reviews refer to the feedback or comments posted by customers on e-commerce websites, social media platforms, or review websites about products they have purchased or used. These reviews provide valuable halkalı escort information to other potential customers who are considering buying the same product.

Online product reviews can take various forms, including text, video, and images. Typically, reviews include a rating system (such as a star rating) and a written comment describing the customer’s experience with the product. Reviews may cover different aspects of the product, such as its quality, performance, ease of use, value for money, and customer service.

We can know about the impact of reviews, as per recent studies, 72% of customers won’t take any action until they read reviews about a business. Another study shows that the purchase of a product with five reviews is 270% higher than the product without reviews.

Online reviews have a significant result on customers’ purchasing decisions. Here are some of the ways in which online reviews impact customer behavior:

  • Building Trust: Online reviews can help build trust between the customer and the product or service. Customers are more likely to trust the opinion of their peers who have used the product or service before.
  • Decision-making: Online reviews can help customers make better decisions when it comes to purchasing products or services. By reading reviews, customers can get an idea of the pros and cons of the product or service, which can help them make a more informed decision.
  • Reputation: Online reviews can significantly impact a business’s reputation. Negative reviews can harm a business’s reputation, while positive reviews can help build a positive reputation.
  • Word of Mouth: Positive reviews can encourage customers to recommend the product or service to others, while negative reviews can discourage customers from recommending the product or service.
  • Search Engine Ranking: Online reviews can also impact a business’s search engine ranking. Positive reviews can improve a business’s search engine ranking, making it more visible to potential customers.

Why Online Product Reviews Are Important For ECommerce Business?

The significance of online product reviews cannot be ignored. They provide a wealth of information to potential buyers, helping them make informed decisions about whether or not to purchase a product. Reviews also offer valuable insights to businesses, as they provide feedback on the strengths and weaknesses of their products, and identify areas for improvement.

Online product reviews are also important for search engine optimization (SEO). Reviews can improve a product’s search engine ranking and increase its visibility to potential customers. This is because search engines like Google place a high value on user-generated content, such as reviews, and use it as a signal of a product’s popularity and relevance.

However, not all online product reviews are trustworthy. Some reviews may be fake or biased, either posted by the business itself or by competitors. To ensure the authenticity of reviews, customers should look for reviews from verified buyers, check the credibility of the review website, and read a variety of reviews to get a balanced understanding of the product.

Online product reviews are an important source of information for both customers and businesses. They provide valuable insights into the strengths and weaknesses of products and help customers make informed decisions about their purchases.

How To Get More Reviews For eCommerce Business?

Getting more reviews for your eCommerce business can help build credibility and trust with potential customers. Here are some strategies you can use to encourage customers to leave reviews:

  • Make it easy for customers to leave reviews: Ensure that leaving a review is a straightforward process. Place a call-to-action button prominently on your website or in your email follow-ups, directing customers to leave a review.
  • Send follow-up emails: After a customer has made a purchase, follow up with an email requesting them to leave a review. This could include a link to the product page or a form to fill out.
  • Offer incentives: Offer customers an incentive to leave a review, such as a discount on their next purchase or an entry into a contest.
  • Display existing reviews: Display existing reviews on your website or product pages to encourage others to leave reviews as well.
  • Engage with customers: Respond to customer reviews, both positive and negative. This shows that you value their feedback and can encourage more customers to leave reviews.
  • Use social media: Promote your products on social media platforms like Facebook and Twitter, and ask customers to leave reviews on those platforms as well.
  • Leverage review sites: Consider listing your product review platforms like Yelp, Google My Business, or Trustpilot to increase exposure and generate more reviews.

What To Do After Getting Negative Reviews?

Getting negative reviews isn’t a bad thing for businesses. It can be treated as constructive criticism. And while having a business, having criticism and dealing with them is termed essential. 

Getting negative reviews can be disheartening, but it’s important to handle them professionally and effectively to maintain your brand reputation. Here are some steps you can take after receiving negative reviews:

  • Respond promptly and professionally: Respond to negative reviews in a prompt and professional manner. Thank the customer for their feedback, apologize for any negative experience they may have had, and offer to resolve the issue. Address the specific concerns raised in the review and provide a solution to the problem.
  • Don’t be defensive: It’s important not to be defensive when responding to negative reviews. Keep your tone professional and courteous, and avoid getting into arguments or personal attacks.
  • Learn from feedback: Use negative reviews as an opportunity to learn from feedback and improve your business. Take note of the issues raised in the review and use them to identify areas where you can make improvements.
  • Encourage more positive reviews: Encourage more positive reviews by providing excellent customer service, addressing customer concerns promptly, and asking satisfied customers to leave a review.
  • Monitor your reputation: Keep an eye on your online reputation by regularly checking review sites and social media platforms for any new reviews or mentions. Respond to any negative reviews promptly and professionally.

How To Use Online Product Reviews To Increase Sales?

Product reviews can be a powerful tool to increase sales for your eCommerce business. Here are some strategies you can use to leverage product reviews to boost sales:

  • Showcase reviews prominently: Display reviews prominently on your website, product pages, and even in marketing materials. This can help potential customers make informed decisions and build trust in your products.
  • Encourage user-generated content: Encourage customers to leave reviews and ratings, and even upload photos or videos of your products in use. This can help increase engagement and create a community around your brand.
  • Respond to reviews: It is important that you provide your reaction to both positive and negative reviews promptly and professionally. This shows you respect customer feedback and can help build faith with potential customers.
  • Use reviews in advertising: Use reviews in advertising materials such as email newsletters, social media ads, and Google AdWords. This can help increase click-through rates and conversions by showcasing the social proof of your products.
  • Highlight specific features: Use reviews to highlight specific features of your products. For example, if customers consistently praise a product’s durability, use that in your marketing copy and showcase those reviews.
  • Provide incentives: Offer incentives for customers to leave reviews, such as discounts or entries into contests. This can increase the number of reviews you receive and incentivize customers to purchase.


There you have it, these were some of the smart ways to get more reviews for your business and how to deal with negative reviews. Overall, online product reviews can have a significant impact on customers’ perceptions and behavior when it comes to purchasing products or services. It’s essential for businesses to actively monitor and manage their online reputation by responding to customer reviews. And also addressing any issues or concerns raised by customers.

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